Blog

As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasing challenging to stand out among our peers. Marketers need to be smart in terms of how they grow their audience and business through Facebook.

It’s tricky, but it’s not impossible!

Here are 5 smart Facebook marketing ideas to help you stand out in the crowded social sea.

1) TARGET AN INSANELY SPECIFIC AUDIENCE:

The super-sophisticated level of ad targeting is one of the main reasons to be excited about Facebook marketing. Hopefully, you’ve dedicated time and resources to analysing your customer base and forming buyer personas; now you can put those personas to use and go after the people that are most likely to be interested in your products or offerings.

Caution! If you go too specific this strategy can work against you so, keep an eye on the audience definition tool to ensure you’re not getting so granular with your persona targeting that nobody sees your stuff.

2) TARGET THE LEADS YOU ALREADY HAVE ON FACEBOOK:

In addition to focusing on insanely targeted audiences (see tip #1) you should also be crafting ads to the contacts you already have, but in an even more personalized way. For instance, let’s say you have a list of people who downloaded a guide titled “Introduction to Building Your Own Website.” You can upload that list of people and target them with a highly specific ad that refers to that guide and what the next steps are to take their website to the next level.

3) ONLY PAY TO PROMOTE YOUR BEST CONTENT:

You’re likely reporting on a bi-weekly, monthly, or quarterly basis to see which content is resonating with your audience in terms of page views, shares, comments, and other engagement metrics. With all of this knowledge at your fingertips, you should be using this data to decide where to focus your promotion budget. Put some money behind your best content to get it even more exposure.

4) USE EMOJIS IN YOUR FACEBOOK MARKETING:

According to AdWeek, 92% of online users use emojis, and frequent users feel emojis express their feelings more accurately than words. Emojis are kind of like dogs and babies, people just like them. Moral of the story, use emojis in your Facebook marketing posts to add personality and emotion to your text.

5) HUMANIZE YOUR BRAND WITH FUN EMPLOYEE PHOTOS:

Facebook is all about people. The original intent of Facebook was to interact with friends, not advertise your business, but it’s easy for marketers to forget this. The problem is, pushing solely product-related messages is only going to take you so far. You need to show the people behind the brand to connect with your audience. There are a lot of companies that do this well – take Unbounce. They use their Facebook business page to show off employees in a humorous and relatable way. t’s just that easy. Before you know it Facebook Advertising might become your fastest-growing marketing channel!

You have to be helpful. You have to be deliberate. Really, to master Facebook marketing, you have to be inbound. With Facebook’s impressive collection of analytics tools, you can understand your target audience before you post. You can stretch the limits of your creativity with Facebook’s increasing number of multimedia content options.

Then, with Page Insights, you can see which content people engage with and segment advertising to ensure you’re helping more than annoying. Your fans are giving you permission to reach them through Facebook. Make the most of the opportunity by following the simple tips in this guide.