Marketing Advice
12 Reasons Businesses Should Invest Heavily Into Online Marketing After Lockdown
As Covid-19 restrictions are slowly eased, and we emerge into something resembling normality post-pandemic, many companies will be taking stock and planning their next moves carefully.
As a result of the pandemic, marketing has undergone a giant leap, and more emphasis has been placed on the internet. Online has become the “new economic hub” for so many people (specifically consumers), and more businesses are going online every day.
While the stage is set for you to jump online and get yourself, new clients, there are a lot of processes to follow and a lot of variables to consider (especially in the case of a professional business). Things like knowing how to run ads, understanding SEO, web design and functionality, and most importantly social media. All these factors play a massive role in your business’ success online as marketing before Covid and post-Covid has changed greatly. Compared to online advertising tools made available at a minimal cost, most of the basic traditional marketing strategies used in the past yielded very few results at a higher cost.
That’s why the best time to level up your business was yesterday, the second-best time is TODAY!
Consumer behaviour has changed significantly as a result of the COVID-19 pandemic, and brand marketing strategies and objectives have been thrown out the window. As governments across the world deliberate, escalate and de-escalate lockdown strategies, businesses have been forced to adapt to a new reality.
Businesses and their marketing teams can leverage these insights to revise and optimize their digital marketing strategies. Evaluating, or re-evaluating, your consumers’ behaviours and actions will help ensure that your marketing efforts are relevant and set up to produce a positive ROI.
Here Are 12 Reasons Businesses Should Invest Heavily Into Online Marketing After Lockdown
- Shopping online is here to stay
- There is a decline in brand loyalty
- Marketing localization
- Consumers Expect More
- Cost-effective
- Online marketing exposes brands to a large audience
- Digital Migration
- Tracking
- Influencer Engagement
- Print Enhancement
- High Reach
- Increase in ROI
Do you have a website but you’re a bit embarrassed to let people see it? We’ve got your back. Contact Butterfly Creative Concepts today!